Milan Anticipation Begins in LA
In March, those in the LA design community planning to attend Salone del Mobile gathered to whet our appetites for the big week in Milan — which, as the world’s most recognized design fair, is now bigger than Milan Fashion Week.
Laying Out the Plan. KBFA partnered with GC Collaborative clients — Flexform, Snyder Diamond, SMEG and LA Design Magazine — to create an unforgettable Salone del Mobile itinerary of events for interior designers. Ginna Christensen organized a robust program for Milan with various clients and KBFA was invited to join.
Pre-Milan Party at Flexform, LA
(L to R) Jason Fiore (KBFA) Kristin Glass (KBFA) Flexform showroom in LA April 2018
Gregory Herman (Flexform)
Ginna Christensen (GC Collaborative),
Russ Snyder (Snyder Diamond)
Anticipation in West Hollywood. KBFA co-hosted a Pre-Milan Party in April with our partners at the beautiful new Flexform showroom in West Hollywood. We invited LA interior designers to clink glasses and celebrate the program for Milan. Guests included designers Ryan Saghian, Brooke Gardner, Edel Legaspi and more.
In Ginna’s Words. At the Flexform party, Ginna Christensen graciously introduced the partners who put together the Salone itinerary for LA designers in Milan. Meet the team, vicariously:
What Gets Jason Stoked. KBFA Principal Jason Fiore chatted with Ginna, revealing what he was most excited about experiencing at Salone del Mobile: